Seoul | Clear Away the Darkness
"From 'do you smoke?' to 'beautiful lips!' in 14 days" - Ashley R.
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Brightens Dark Lips and Edges
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Evens Out your Lip Color
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See Results in 2-4 Weeks
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Hydrating Lip Safe Formula
How to use
Step 1: Prep Your Lips
Gently cleanse and dry your lips before bedtime. Make sure there’s no makeup, balm, or residue.
Step 2: Apply the Cream
Using a clean fingertip, apply a tiny amount of the cream directly onto your lips. Gently massage in circular motions until absorbed.
Step 3: Let It Work Overnight
Leave the cream on overnight. With consistent use, it helps restore lip tone, reduce pigmentation, and reveal naturally healthy, pinker lips.
Lip Safe Ingredients
Retinal (1%), Niacin-amide, Bakuchiol, 3‑O‑Ethyl Ascorbic Acid, Tocopherol (Vitamin E), Peptides (SH‑Oligopeptide‑1, SH‑Oligopeptide‑2, SH‑Polypeptide‑1), Fermented Rice & Ginseng Ferments, Glycerin & Cholesterol
Shipping Information
Orders are proccessed & shipped within 1-3 business days
You will receive a tracking number once your order has been shipped so that you can easily track your order at any time.
Estimated shipping time: 5-10 Days
Love it or Your Money Back
We gladly offer a hassle-free, 60-Day Money Back Guarantee, better known as "The l.i.p.s Guarantee".
See full details here.
Watch Dark Edges Disappear
Brighten Dark Lips, Even Their Tone
Rich Hydrating Cream
Locks in moisture for a healthy glow.
14-day visible results
Proven results you can notice in 14 days.
Rich Hydrating Cream
Locks in moisture for a healthy glow.
14-day visible results
Proven results you can notice in 14 days.
Cruelty-Free
Kind to your skin, kinder to animals.
Korean Skincare
Powerful formulation for getting rid of dark lips
Cruelty-Free
Kind to your skin, kinder to animals.
Korean Skincare
Powerful formulation for getting rid of dark lips
Not "maybe someday" - Exactly 2 Eeeks
"Do you smoke?"
There it is again. The question. You don't even answer anymore - just shake your head while dying inside. In 14 days, the questions stop. We guarantee it.
See The Transformations That Are Going Viral
over 50,000 Units Sold worldwinde
Real People, Real Reviews
★★★★★
"I've tried EVERYTHING. Kojic soap, apple cider vinegar, those $60 'brightening' balms that did nothing. This actually worked. Day 12 I saw even lips for the first time since middle school."
Zachary F. | Verified Purchase
★★★★★
"No one asks if I smoke anymore. 3 weeks using seoul and my coworker actually asked what lip color I was wearing. I almost cried."
Sarah M. | Verified Purchase
★★★★★
"My mom has dark lips, my sister has dark lips, I HAD dark lips. Genetic doesn't mean permanent apparently. Day 14 my husband said 'your lips look different' - FINALLY!"
works very well"
Priya K. | Verified Purchase
Questions? We've got you covered
My dark lips are genetic/I've had them since childhood. Can this really help?
Yes. Genetic pigmentation isn't permanent - it's just persistent. This will break down excess melanin regardless of why it's there. We've had thousands of customers with hereditary hyperpigmentation see even-toned lips in 14 days. Genetics loads the gun, but science can unload it.
Are the inserts visible under clothing?
No, the inserts have a seamless, tapered edge design that makes them invisible under any outfit.
Will the darkness come back if I stop using it?
After your initial 14-day transformation, use 2-3 times weekly for maintenance. The darkness won't suddenly return, but without SPF protection and occasional use, gradual darkening can restart. Think of it like teeth whitening - you maintain the results, not constantly re-achieve them.
Is it safe for lips? I'm worried about damage.
Dermatologist-tested and pH-balanced specifically for lips (pH 4.5-5.5). Unlike harsh DIY remedies (lemon, apple cider vinegar), our formula won't burn, peel, or damage. It's gentle enough for twice-daily use, strong enough to work. FDA-compliant ingredients, no hydroquinone, no mercury, no bleach.
How long does one tube last?
One tube = 30-day supply with twice-daily use. Most customers order 3 tubes: one for transformation (days 1-14), one for solidifying results (days 15-30), and one for maintenance.
